Commercial Intelligence (CI), launched in October 2013, is the market research joint venture between Clarion Events and research company Vivid Interface. Its mission is to deliver highly targeted industry reports and consumer insights, driven by market needs.
The reports published to date are:
- ‘Getting ready to fly. Commercial opportunities in the USA’, an industry report with insight into the commercial opportunities available to gaming brands in what is set to become the most lucrative online gaming market in the world.
- ‘Awareness, Attitudes and Motivations – UK Mobile Gaming 2013’, an 80-page report based on a survey of 2000 mobile gamblers and exploring issues around brand awareness and usage, motivation, attraction and influences, attitudes to and frequency of playing, spend, multiple account usage and cross-over playing.
- ‘New Jersey Player Survey. A test bed for iGaming in the USA’ Wave 1 and Wave 2, a survey of 506 (in January for Wave 1) and 520 (in June for Wave 2) online gamblers residing in New Jersey to understand players behaviour and attitudes to licensing.
Commercial Intelligence also undertakes bespoke research projects on behalf of clients.
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In a white paper, written by Geoffrey Dixon of Commercial Intelligence and Dr Brett Abarbanel of UCLA, the authors analyse legal and regulatory implications of the consumer trends that have emerged in New Jersey, using the findings of two New Jersey Players’ Surveys, conducted by Commercial Intelligence in January and June 2014.
Slot players display the highest level of game cross-over, newly released NJ online gamblers data indicates
65% of online slot players in New Jersey also play ‘other’ casino table games, 64% play video poker and 62% also play roulette, according to the Wave 2 of New Jersey Players' Survey Report released by Commercial Intelligence.