Press releases

NJ online gamblers data from Commercial Intelligence confirms that iGaming attracts new and younger players to bricks and mortar

One in five New Jersey online gamblers aged 21-24 first wagered with money at a land-based casino since November 2013 when regulated online gambling was launched in the state.
LONDON (1 September) – The finding, part of the Wave 2 of New Jersey Player Survey conducted by Commercial Intelligence in June 2014, suggests that regulated iGaming has been effective at bringing a younger player demographic to bricks and mortar gaming establishments. 

Commercial Intelligence Head Geoffrey Dixon called as expert witness during Pennsylvania Democratic Policy Committee hearing

London (2nd May 2014): Geoffrey Dixon, Head of Insights from Commercial Intelligence (CI) was requested to testify before Pennsylvania House Democrats on Thursday, May 1, and to present findings of the ground-breaking survey CI conducted amongst 506 New Jersey online gamblers. Dixon's presentation focused on issues around the migration from un-licensed to licensed sites, player demographics, comparison between online and land-based play and the impact of online play on engagement with land-based casinos.

Clarion's new Commercial Intelligence division releases game changing consumer research

Recent attendees to EiG 2013 in Barcelona were treated to a world exclusive of potentially ‘game changing’ findings from new consumer survey 'Awareness, Attitudes and Motivations – UK Mobile Gambling 2013'. The Commercial Intelligence survey, a joint venture between Clarion Events and Vivid Interface, interviewed 2,000 mobile gamers across the UK to explore issues around brand awareness and usage, motivation, attraction and influences, attitudes to and frequency of playing, spend, multiple account usage and cross over playing.

Game changing consumer research to have world launch at EiG

Delegates attending next week’s EiG (8th – 10th Barcelona) will be given a world exclusive to the potentially ‘game changing’ findings of the new consumer survey; Awareness, attitudes and motivations – UK Mobile Gambling 2013. The findings of the research, which was conducted amongst a sample of 2,000 mobile gamblers in July 2013,  will help gaming brands deploy commercial strategies and most importantly review their marketing  performance against that of their competitors.

Clarion publish U.S. Online Market Report as new Commercial Intelligence division goes live

‘Getting Ready to Fly! Commercial opportunities in the USA, the world’s biggest online gaming market’ is the title of the first market report from Commercial Intelligence, the new division launched by Clarion. Researched and written by Clarion’s team of gaming experts, the new and incisive industry report highlights the key commercial opportunities available in what is set to become the most lucrative online gaming market anywhere in the world.

Clarion launches Commercial Intelligence report

With the North American online gaming market opening up, operators are starting to wonder if their US strategy is in place. With this in mind, Totally Gaming owner Clarion has published the Commerical Intelligence report to give operators an insight and understanding into the commercial opportunities available to gaming brands in what is set to become the most lucrative online gaming market anywhere in the world.
The report covers all commercial opportunities in the USA, including: