65% of online slot players in New Jersey also play ‘other’ casino table games, 64% play video poker and 62% also play roulette, according to the Wave 2 of New Jersey Players' Survey Report released by Commercial Intelligence.
As concluded by Jim Ryan, CEO of Pala Interactive at the recent GiGse in San Francisco, CA: ‘This is an invaluable cross marketing tool that every marketer in the industry should be reading.’
Wave 2 of New Jersey Players Survey was conducted in June 2014 by Commercial Intelligence, part of GiGse’s Consumer Insight project. The full report contains critical information for anyone planning the launch or already operating in the state of New Jersey. It also gives first-of-its-kind indication of the possible behaviour of online gamblers in the USA.
Find out more about the report by downloading the excerpt here.