The 'Awareness, Attitudes and Motivations - UK Mobile Gaming 2013' report will help you shape your mobile strategy and review your marketing performance against your competitors in the channel by many now upgraded to ‘first screen’.
The full report:
- Examines issues around brand awareness, usage, motivation, attraction and influences, attitudes to frequency of playing, spend, multiple account usage and cross-over play
- Provides insights into sports betting, casino, poker and bingo players as well as the key 15% of mobile gamblers who are active across all of the four main types of mobile gaming
- Offers a greater understanding of consumers’ behaviour and preferences for mobile
- Analyses mobile betting activity be gender, age, socio-demographic variations and usage patterns, and much more
To purchase the full report, click here.